TNS and Shopper IQ
New shopper solution brought to the market. Leading market research organisation, TNS, in association with retail surveillance technology company, ShopperIQ , have launched a truly exciting initiative in the field of shopper research. Taking a departure from conventional in-store observational research, ShopperIQ has presented TNS with the opportunity to film shoppers using intelligent cameras which efficiently, in a cost effective manner , allow researchers to analyse shopper behaviour. Verifiers role is to co-ordinate the setup and execution of the study for ShopperIQ, who provides...
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