What are the barriers to traditional in-store filming?
Labour intensive, which means
- Expensive & complicated
- Lengthy turnaround of insights
- Limitations on length & breadth of study
Technology Barriers
- Cumbersome set-up & break down
- Volume of irrelevant data to process
- Little or no intelligence or automation
Buy-in from retailers
- That will always be the challenge of any in-store filming
- Disruption & inconvenience
Introducing Shopper IQ
- A new generation observational research solution
- Highly flexible system for quantitative & qualitative research
- Applying cutting edge technology to in-store filming
- The result…a revolution in fresh research…like fresh milk!
What is Shopper IQ?
- Observational shopper research conducted with intelligent cameras
- Cameras that record data directly on to their database
- Automated reports are generated directly off the user interface
Shopper IQ Key Metrics
The Shopper IQ reporting system can provide a number of key metrics, for example:
- Total visitor count to the store: option to determine peak traffic times
- Average hourly traffic
- Average time in aisle
- Average time spent in category
- Display/Showcase foot traffic – to measure interaction with POS
- Traffic hot-spots in the various aisles/departments
- Total exposure time to a POS display / Average time spent at POS
- Various conversion ratios e.g.: % of visitors who become shoppers; % of shoppers interacting with POS; % of shoppers purchasing from POS display
Actual sales data from the store can also be integrated with the other metrics provided this data is made available by the relevant store.